The sales support services market in Poland is constantly evolving, requiring flexibility and scale from operators. The response to these challenges is the strategic decision of the IQFM Group, which has officially consolidated its existing operations under a single, strong brand. This is a key step in the company's long-term development strategy, aimed at unifying operational standards.
25 years of experience and a new visual identity
The consolidation process coincides with a breakthrough moment in the organization's history – the IQFM Group is celebrating the 25th anniversary of its presence on the market. On this occasion, a thorough unification of internal standards was carried out, and a new visual identity was presented, including a refreshed logo symbolizing consistency and modernity.
Comprehensive portfolio of sales support services
The strength of the consolidated group lies in its versatility and complementarity. IQFM provides business partners with a full range of operational solutions in retail, eliminating the need to engage multiple subcontractors.
The service portfolio includes, among others:
- professional audits of products and displays on shop shelves,
- precise product placement (merchandising),
- support for sell-out processes,
- comprehensive management of returns to the manufacturer.
The scale of the group's operations is impressive – in recent years alone, IQFM has served over 150 key clients representing such demanding sectors as FMCG, Consumer Electronics (CE), Beauty, and DIY.
Strategic pillars of further development
Consolidation under a single brand is not only a visual change, but above all real benefits for clients, allowing for faster response to market trends.
– Our second priority is the constant development of the employee leasing division and the Aktywacje company – points out Arkadiusz Wróblewski, founder of the IQFM Group.
The development of these areas, combined with a strong emphasis on sustainable development, allows the IQFM Group to look to the future from the position of a stable and modern leader in sales support in Poland.