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Merchandising

Merchandising and display standards under full control

IQFM supports brands in the daily management of product availability and display quality across points of sale. We provide comprehensive merchandising services – from retail audits and display restructurings to POS display installations and ongoing visit reporting.

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Scale tailored to the channel, category, and project scope

We execute projects in modern and traditional retail channels, as well as across DIY, electronics, beauty, home, and pharma networks. Our merchandising works effectively both in continuous service and in seasonal, regional, or nationwide projects.

Why IQFM

Merchandising is not a series of single visits; it is a process built on standards and data.

Repeatability matters in merchandising. IQFM combines field team operations with coordination, reporting, and data analysis to support display compliance with brand standards, ensuring that the presentation always matches brand guidelines.

Repeatable quality across multiple locations

We work according to precise checklists and scenarios that support consistent execution of standards across numerous points of sale.

Regional and operational coordination

Our managers and field teams operate within a unified communication model, supporting efficient management and project scaling.

Ongoing execution insights for the client

We deliver current data, photos, and field statuses, ensuring an up-to-date view of the situation across individual points of sale.

Rapid response to non-compliances

An alert system and smooth communication allow for quick identification of discrepancies and mitigation of product availability and display issues.

Merchandising

Merchandising scope tailored to project goals

We match the cooperation model to the category specifics, sales channel, and expected reporting level, ensuring every visit supports defined objectives.

Mobile and stationary merchandising

Regular service of points of sale by mobile or stationary teams, tailored to project scale, territorial reach, and visit frequency.

Operational efficiency

We optimize routes and visit schedules to efficiently utilize team time and resources.

Flexible management

We adjust team size to project seasonality, scale, and changing needs.

Display and point of sale audits

We check display compliance, product availability, POS display presence, and the execution of established standards.

Standard verification

We verify product availability, prices, planogram display compliance, and POS display presence.

Market and competitor data

We gather information on competitor activity observed at points of sale and incorporate it into project reports.

Display restructurings

We execute shelf, cabinet, gondola, and product zone restructurings according to brand guidelines, retail network standards, and project schedules.

Efficient execution

We implement layout and product zone changes according to guidelines and project timelines.

On-time execution

We coordinate schedules and teams to efficiently carry out restructurings even on a large scale.

Promotion execution

We support promotion rollouts at points of sale: display preparation, installation, product placement, visibility control, and execution documentation.

Preparation for launch

We verify that promotional materials, displays, and stock are prepared according to arrangements before the action begins.

Execution documentation

We document promotion execution, enabling verification of display compliance with assumptions.

POS display and visual merchandising installations

We handle the installation of POS displays, fixtures, and other elements supporting brand visibility in stores.

Installation precision

We install stands and displays according to technical instructions and brand visual standards.

Visibility in key zones

We ensure proper material placement to support offer visibility in critical store zones.

Visit reporting and standard control

We deliver field data: statuses, photos, checklists, locations, non-compliances, and summaries for the client.

Online data

We provide clear online visit reports that facilitate execution monitoring and business decision-making.

Documentation archiving

We gather visit documentation in a single system, supporting ongoing quality monitoring of execution.

Process

From visit plan to execution report

Merchandising at IQFM is an orderly process: from needs analysis and logistics planning, through field execution, to reporting and data analysis.

IQFM technology

Clearly defined goals

We establish measurable goals, translating business needs into specific parameters verified during project execution.

Channel-tailored strategy

We analyze network specifics, sales channels, and logistics to prepare a plan suited to real project conditions.

Risk management

At the planning stage, we identify potential challenges and prepare solutions to limit error risks affecting display quality.

Measurability built into the project

We define KPIs and reporting methods from the start, ensuring ongoing insight into progress and execution effects.

Building field teams

We build dedicated field teams fully matched to the brand profile, category specifics, and project scope.

IT tool implementation

We launch mobile applications enabling efficient data collection and ongoing information flow from the market.

POS material logistics

We coordinate transport, warehousing, and timely distribution of promotional POS materials to designated locations.

Team preparation

We onboard merchandisers into brand standards, task scopes, procedures, and reporting tool usage.

Merchandising and service

We ensure proper stocking, shelf cleanliness, and compliant product arrangement, supporting visibility and availability.

POS display installation

We install stands and displays according to instructions, ensuring stability and aesthetic placement in stores.

Activations and samplings

If the project scope includes promotional actions, we execute activations and samplings supporting product presentation and consumer experience building.

Audits and verification

We verify product presence, pricing, and the implementation of agreed standards and retail arrangements.

Photo and GPS validation

We confirm visit execution with photo documentation and GPS location, supporting ongoing performance verification.

KPI monitoring

We continuously track key indicators, quickly identifying deviations requiring team intervention.

Automatic alerts

The system reports out-of-stock (OSA) situations on shelves, enabling quick response and escalation of product availability info.

Managerial oversight

Regional coordinators continuously monitor execution quality and punctuality, supporting action consistency nationwide.

Interactive dashboards

We present data in clear online dashboards, providing the client team with continuous access to key indicators.

Market data analysis

We analyze changes in product availability, display quality, and competitor activity, pointing out areas requiring attention.

Business recommendations

We deliver insights supporting activity optimization and planning for subsequent project stages.

Effect and ROI evaluation

If available data allows, we compare project results with agreed KPIs and sales data, supporting efficiency evaluation.

Technology

Data from every visit, visible in one integrated system

We utilize advanced analytical tools, including Power BI, to transform daily field work data into useful information. This gives you ongoing insight into visit statuses, display quality, and detected non-compliances.

Visit statuses and online monitoring

The client has ongoing access to order execution progress info, regardless of project scale.

Photos, location, and documentation

Every visit is documented, and photos along with confirmed geolocation serve as the basis for verifying execution compliance with established display standards.

Power BI dashboards and reports

We process field data into clear, interactive online reports that simplify analysis and decision-making.

Alerts and complaints

The notification system allows teams to react quickly to detected irregularities, limiting delays and execution gaps.

Case Studies

Merchandising in practice – cooperation results

Our implementations show how IQFM combines large-scale field work with precise team coordination and reliable point-of-sale data reporting.

See case studies
Since 2024 IQFM has supported our merchandising and the maintenance of high display standards at the point of sale. We particularly value the commitment and professionalism of the field teams, as well as flexibility and efficient communication with headquarters. The partnership runs smoothly, and every need or change is implemented quickly, with a clear understanding of the DIY market.
Jarosław Bienias Marketing, DIY Sales and Fleet Director Rawlplug
For several years we have entrusted IQFM with ongoing merchandising of our stores across Poland. We value effective delivery, care for the right display and product availability, and flexible responses to ad-hoc needs. The work is reliable and on schedule, which is why we recommend IQFM as a proven field-service partner.
Marzena Potocka Sales Manager Ajinomoto
In nationwide merchandising projects we particularly value the reliability, creativity and professionalism of IQFM teams. Experienced managers look after service quality, and flexibility, good communication and consistency make it possible to hit the agreed goals. We recommend IQFM as a solid, credible and fully prepared partner.
Robert Dąbrowski National Key Account Manager Trec Nutrition
The team’s engagement, efficient organisation and flexible response to changing business needs make the partnership with IQFM smooth and effective. We value on-time delivery, high service quality and fast resolution of day-to-day challenges. IQFM is a professional, credible partner for end-to-end merchandising.
Dariusz Durajczyk Key Account Manager Sarantis

Let's talk about your brand's merchandising

Tell us about your action scale, locations, and display standards. We will select the working model, team, and reporting method to make your project measurable, repeatable, and ready for ongoing monitoring.

Let’s talk about a project
IQFM offer

Comprehensive approach to sales support

Merchandising at IQFM can be an independent process or an integral part of larger actions supporting your brand's growth.

Trade Marketing

We run consumer activations and professional samplings that genuinely support product sales in the chosen distribution channel.

Trade Marketing

Personal Outsourcing

We offer flexible operational support and properly selected personnel tailored to project scale and requirements.

Personal Outsourcing

Market research

We combine market analysis, retail audits and shopper insight to support better business decisions.

Market research

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