IQFM

About us

IQFM delivers data-driven field marketing that turns market data into better business decisions and more effective sales delivery. We combine field marketing, advanced analytics and modern technology to increase the effectiveness of point-of-sale activity.

IQFM ecosystem See how we work

Projects across Europe

International reach. One consistent delivery standard.

We deliver projects beyond Poland, supporting clients across Central and Eastern Europe. Through the SIG network and our experience in international project management, we maintain consistent standards of delivery, reporting and coordination in every market.

Service Innovation Group is an international network of field-marketing agencies delivering field-sales strategies for leading brands across Europe. The partnership gives clients access to local expertise while maintaining one consistent project standard.

sigeurope.co.uk

We understand industries where precise execution matters

We support brands for which constant visibility, product availability and display control are critical. We deliver continuous nationwide programmes as well as seasonal, regional and specialised activity.

25+ years of experience

Over 25 years of experience delivering field-marketing projects. We combine operational know-how with technology and a data-driven approach.

3,000+ people

A permanent network of people ready to deliver field projects in many locations. IQFM can scale activity quickly while maintaining control.

10,000+ points of sale served

Experience built through projects for brands, retail networks and points of sale. IQFM understands field realities, seasonality and pressure on results.

History

25 years of experience. Today: data-driven field marketing

For 25 years we have developed our capabilities alongside the changing retail market. Today we combine operational experience, analytics and proprietary technology in a data-based field-marketing model that supports more effective sales delivery and better business decisions.

2004

IQFM is founded

We begin operations specialising in field marketing and sales support, with a focus on delivery quality and effective field activity from day one.

2010

IQFM and Ackermann join forces

We combine the capabilities of IQFM and Ackermann, expanding the scale and scope of our work and building a comprehensive offer for brands in different sales channels.

2019

We expand staff leasing

We add personal outsourcing and staff leasing, supporting clients in production and logistics as well as at the point of sale.

2020

A new stage of growth

Krzysztof Kulesza joins the shareholders, beginning a new stage of business growth and scaling. We continue to expand our capabilities and delivery capacity.

2023

Aktywacje is founded

We expand the Group with Aktywacje, specialising in competitions, lotteries and loyalty programmes, adding new tools for building sales and consumer engagement.

2024

We consolidate the IQFM Group

We bring IQFM, FMP and Aktywacje together under the IQFM Group. We develop technology, the Holab system and the use of data in project management and optimisation.

2026

IQFM and ABR SESTA

We acquire 60% of ABR SESTA, combining research and analytical expertise with experience in field execution. This is another step in IQFM’s development towards data-driven field marketing.

Values

Standards that translate into quality of cooperation

Repeatability, efficient management and clearly defined rules are essential in field projects. We therefore base our cooperation on high delivery standards, an individual approach, information security and full responsibility for people and processes.

Delivery quality

We maintain consistent standards regardless of project scale, number of locations, regions or people involved.

Efficient management

We optimise logistics and operational processes to increase effectiveness and make better use of the project budget.

Individual approach

We design activity and reporting tools closely around business goals, channel specifics and project scale.

Responsibility for data

We process information in line with ISO/IEC 27001 and GDPR requirements, applying controlled access and secure data workflows.

Responsibility for people

We provide clear, stable and transparent terms of cooperation and support employees and distributed field structures.

Practical partnership

We are not only a service provider; together with the client we optimise sales activity and B2B processes.

A clear process

From the client’s need to reports and insight

We begin every project with the business goal and real operational conditions. Only then do we choose the team, schedule, tools, KPIs and reporting model, so field activity works as one process rather than a collection of isolated tasks.

Explore the offer IQFM technology

Clearly defined goals

Before field activity starts, we define the measurable business outcome of the project.

A strategy tailored to the channel

We take account of network specifics, logistics and seasonality so the plan is fully executable.

Risk minimisation

We map potential challenges in advance and reduce the risk of errors affecting delivery quality.

Measurement built into the project

We define KPIs and reporting from the start, giving the client a live view of progress.

Team recruitment

We build field teams tailored to industry specifics and brand goals.

IT-system rollout

We launch mobile applications and reporting systems for efficient market-data collection and analysis.

POSM logistics

We coordinate transport, warehousing and timely distribution of POS materials.

Team training

We train employees in display standards and sales techniques.

Merchandising and service

We maintain stock, shelf order and display compliance with brand standards.

POSM installation

We install stands and displays that increase offer visibility in store.

Activations and sampling

We run promotional activity that engages and educates consumers.

Audits and verification

We check product presence, prices and delivery of agreements with retail networks.

Photo and GPS validation

Every visit to a retail point is confirmed with a photo and GPS position.

Indicator monitoring

We track key KPIs continuously, enabling rapid identification of deviations and problems.

Automated alerts

The system reports out-of-stock situations and other non-compliance, enabling a fast team response.

Management oversight

Regional coordinators continuously monitor the quality and timeliness of work.

Interactive dashboards

We present key data through clear charts and online dashboards.

Market-trend analysis

We identify changes in availability, display, consumer behaviour and competitor activity.

Business recommendations

We provide ready conclusions that support the optimisation of activity and budgets.

ROI impact summary

We analyse budget efficiency and the impact on sales results to the extent supported by the available data.

IQFM is a trusted, professional partner that delivers high-quality merchandising and manages field teams effectively. We particularly value operational flexibility, clear communication and a proactive approach to day-to-day challenges. IQFM’s engagement supports Anker’s visibility at the point of sale and the delivery of our business goals.

Max Zhou Senior Retail Manager Anker Innovations

IQFM is a reliable, trustworthy partner distinguished by professionalism, commitment and excellent organisation. We value efficient communication, flexibility and the ability to adapt quickly to our changing needs. The solutions IQFM proposes are effective, well matched and genuinely support our operations.

Mateusz Ryska Operations Specialist Bolt

Since 2024 IQFM has supported our merchandising and the maintenance of high display standards at the point of sale. We particularly value the commitment and professionalism of the field teams, as well as flexibility and efficient communication with headquarters. The partnership runs smoothly, and every need or change is implemented quickly, with a clear understanding of the DIY market.

Jarosław Bienias Marketing, DIY Sales and Fleet Director Rawlplug

From the start of the partnership we have particularly valued professionalism, accountability and a very good understanding of our business. The team shows real flexibility, knowledge of Mattel standards and attention to the brand’s needs, which genuinely supports its in-store visibility. We wholeheartedly recommend IQFM as a committed partner for long-term collaboration.

Monika Burczyńska Manager Channel Sales Mattel

Let’s talk about data-driven field marketing for your brand

Tell us about your business goals, sales channel, project scale and the challenges that matter most. Together we will design an operating model and match the right teams, technology and reporting to support those goals.

Let’s talk about a project