Market Research

Market research that translates into real business decisions

IQFM helps brands build data-driven competitive advantage. We deliver consumer research, retail audits, market analysis, online research and AI-supported insight.

Let’s talk about a project See case studies

Zespół analizujący zachowania zakupowe przy ekspozycji produktów

Scale tailored to your research goals

We deliver projects in retail, FMCG, pharma, beauty, services and e-commerce in Poland and internationally. Our model combines experience and analytics to build a clear market picture wherever your brand operates.

Why IQFM

An analytical strategy from data collection to strategic insight

Business decisions require reliable information about the market. IQFM combines traditional and online research with analytical systems to build a deep understanding of consumers, categories and retail.

Reliable methodology and data quality

We work with methodologies tailored to the project goal, protecting data quality and the relevance of conclusions.

Coordination in Poland and internationally

We maintain a consistent workflow for projects delivered in Poland and international online research.

A live view of project delivery

We provide current statuses and data, giving a clear picture of project progress.

A rapid response to market change

We adapt the scope of analysis and recommendations to changes observed in the market.

Market Research

A range of research services tailored to your needs

We select the cooperation model so consumer research, market analysis and retail audits provide the knowledge needed to make decisions.

Consumer research and shopper insights

We understand consumer motivations and behaviour, providing insight that supports marketing and sales decisions.

Identifying purchase barriers

We identify barriers and factors influencing purchase decisions.

Understanding consumer needs

We build a clear picture of shopper needs, expectations and behaviour.

Retail audits and promotional monitoring

We deliver audits of prices, assortment, product availability and display.

Comprehensive service

We tailor audit projects and promotional monitoring to the scale and purpose of the research.

On-time delivery

We plan delivery around the agreed project schedule.

Market and category-potential analysis

We analyse the target market, category potential and development prospects.

Professional delivery

We protect the reliability of collected data and consistency of the methodology.

On-time reporting

We work to the agreed reporting schedule.

AI and Data Intelligence in research

We use artificial intelligence to support data analysis and identify trends.

Technical precision

We use analytical models based on verified data and clearly defined assumptions.

Decision support

We support business decisions in Poland and international projects.

Reporting and standards control

We provide complete data, delivery statuses and results tailored to the project scope.

Online data and reports

We provide clear reports and dashboards supporting analysis and decisions.

Project documentation

We document key stages, methodology and results to support a consistent research process.

Process

From needs analysis to business recommendations

Our process covers goal and methodology definition, data collection and analysis, and business recommendations.

IQFM technology

Clear goals

We define measurable research goals.

Strategy

We analyse industry specifics and competition.

Risk minimisation

We identify methodological and operational risks that could affect data quality.

Measurement

We define reporting and data-quality criteria.

Research-team selection

We choose the team and capabilities for the project scope and methodology.

Tool rollout

We configure tools for collecting, organising and analysing data.

Delivery logistics

We coordinate field and online research.

Training

We prepare the team for the methodology, goals and quality standards.

Field research

We deliver field research and interviews in line with the agreed methodology.

Telephone and online research

We deliver CATI, CAWI and panel research.

Quality control

We verify data completeness, consistency and correctness.

Process audits

We check that delivery follows the methodology and project assumptions.

Data validation

We verify data quality and consistency before analysis.

Indicator monitoring

We analyse key indicators and changes observed in the data.

Deviation identification

We identify unusual results and deviations requiring further verification.

Management oversight

Coordinators protect methodological consistency and oversee progress.

Interactive dashboards

We provide data and results in a clear form tailored to the project.

Trend analysis

We identify changes in consumer behaviour and trends relevant to the market.

Business recommendations

We translate data into marketing, sales and operational recommendations.

Results summary

We summarise the key conclusions, their business meaning and recommended next steps.

Technology

Data from every project in one system

Delivery statuses

We provide a live view of project status and key stages.

Documentation

We document the key stages of the process, methodology and results.

Dashboards and reports

We turn data into clear reports and online dashboards.

Validation and quality control

The system and quality-control process support verification of data completeness, consistency and reliability.

Since 2024 IQFM has supported our merchandising and the maintenance of high display standards at the point of sale. We particularly value the commitment and professionalism of the field teams, as well as flexibility and efficient communication with headquarters. The partnership runs smoothly, and every need or change is implemented quickly, with a clear understanding of the DIY market.

Jarosław Bienias Marketing, DIY Sales and Fleet Director Rawlplug

For several years we have entrusted IQFM with ongoing merchandising of our stores across Poland. We value effective delivery, care for the right display and product availability, and flexible responses to ad-hoc needs. The work is reliable and on schedule, which is why we recommend IQFM as a proven field-service partner.

Marzena Potocka Sales Manager Ajinomoto

The end-to-end merchandising delivered by IQFM supports the right display of our products, a positive brand image and growth of the available assortment. We appreciate the nationwide scale and effective delivery across modern-trade networks. We recommend IQFM as a solid, credible partner.

Cezary Tąder General Director Kotanyi

The team’s engagement, efficient organisation and flexible response to changing business needs make the partnership with IQFM smooth and effective. We value on-time delivery, high service quality and fast resolution of day-to-day challenges. IQFM is a professional, credible partner for end-to-end merchandising.

Dariusz Durajczyk Key Account Manager Sarantis

Let’s talk about your brand’s challenges

We will select a research model tailored to the goals, market and project scale in Poland and internationally.

Let’s talk about a project

IQFM offer

Comprehensive support for business processes

IQFM market research can work independently or complement other activity, providing data that supports sales and marketing decisions.

Merchandising

We support product visibility and display quality through services, audits, stocktakes, POSM installations and complete visit reporting.

Merchandising

Trade Marketing

We deliver consumer and B2B activations, sampling, events, hostess campaigns, competitions, lotteries and other mechanics supporting brand-sales goals.

Trade Marketing

Personal Outsourcing

We provide flexible HR and operational support, helping scale teams and maintain process continuity.

Personal Outsourcing