Technology

Data-driven field marketing starts with data

IQFM technology collects and organises data from field activity, creating a single source of truth for project delivery. Reporting, analytics and monitoring support effective management and decisions based on up-to-date information.

IQFM analyst working with a data dashboard

A technology ecosystem for data-driven field marketing

Our IT solutions were built from experience gained in field-marketing projects. They integrate planning, delivery, reporting and analytics in one environment, providing operational transparency and ongoing access to management data.

Data flow

How do we turn field data into business decisions?

Field task delivery

The system supports field teams in delivering planned activity, from merchandising and audits to consumer activations. It enables efficient work organisation, ongoing reporting and monitoring of progress.

Automatic data flow

Data from current activity reaches the system continuously, providing an up-to-date picture of points of sale. Delivery statuses, photo documentation, checklists and field observations are available in one place.

Automatic data verification

The system compares delivery data with agreed KPIs, display standards and project guidelines, enabling quick detection of deviations and continuous quality monitoring.

Interactive dashboards and reports

Clients have ongoing access to project data through clear online dashboards and reports. Filtering results by selected indicators supports faster decisions and more efficient optimisation.

Alerts and rapid response

The system automatically identifies deviations from agreed standards, such as product shortages or delivery non-compliance. Live notifications enable a fast response and reduce their impact on the project.

Tools

Tools connecting office and field processes

IQFM technology supports document workflows, communication, delivery quality and information security. Clients do not have to wait for manual weekly summaries; they can track campaign progress and results in real time.

Power BI analytics

Advanced business reports tailored to client needs, with filtering and automatic data-refresh options.

Operational statuses (Copilot)

A live overview of progress: planned visits, visits completed on time and points requiring urgent intervention.

HR and fleet module

Ongoing communication with teams: company chats, attachments, ad hoc tasks and system notifications.

CRM notification system

Configurable email, SMS and push alerts supporting quick escalation and response to store issues.

Holab System platform

A comprehensive tool for managing field projects, document repositories, communication and quality-standard verification.

Reports

Reports and analytics tailored to project specifics

Each activity area requires different KPIs. Our dashboards and reports are therefore configured for merchandising, trade marketing, field-staff outsourcing and market research, showing the information that genuinely helps manage the business.

Merchandising

Standards, visits and shelf-display visualisation

The dashboard presents visit statuses, point-of-sale photos, display compliance, GPS locations, checklists, detected non-compliance and progress across chains or regions.

Trade Marketing

Activation, inventory and mechanics monitoring

The dashboard shows consumer engagement, rewards distributed, POSM availability, promoter effectiveness and sales dynamics during campaigns.

Personal Outsourcing

Structure, time and recruitment management

The dashboard supports monitoring absence, staff turnover, recruitment status, field-employee effectiveness and operational cost per hour.

Market Research

Reporting and standards control

We provide complete data, statuses and results. Clear reports support decision-making, while every stage is documented to monitor the agreed indicators.

Badania

Raportowanie i kontrola standardów

Dostarczamy kompletne dane, statusy i wyniki. Udostępniamy czytelne raporty ułatwiające decyzje i dokumentujemy każdy etap dla monitoringu wskaźników.

AI algorithms support automation and data verification

We develop artificial-intelligence technology to streamline data analysis and reporting. The goal of AI is not to replace human control, but to identify irregularities in shelf photos faster, improve data verification and support analysis.

Security

Secure processes are the foundation of business trust

The more market information we collect, the more weight we attach to protecting it. IQFM IT systems are based on controlled access, regulatory compliance and responsible information processing.

ISO/IEC 27001 certification

Technology, database-management and reporting processes follow the requirements of ISO/IEC 27001.

Access-privilege control

Access to systems and reports is granted only according to the user’s project role and scope of responsibility.

Centralised document workflow

Photos, visit statuses and complaints are organised in one IT system, reducing fragmentation across channels.

GDPR and legal compliance

We operate transparently, taking account of privacy requirements and clients’ internal security standards.

Case Studies

Modern technology in real commercial projects

Our systems support demanding B2B field-marketing projects where nationwide scale, consistent delivery standards, reliable reporting and a rapid response to store conditions matter.

See case studies

Mobile and stationary merchandising for Grupa Żywiec

845 halls

13,000+ hours per month

Seasonal promotional and event campaigns for Bacardi brands

10,000+ promotional hours

40+ promoters

IQFM is a trusted, professional partner that delivers high-quality merchandising and manages field teams effectively. We particularly value operational flexibility, clear communication and a proactive approach to day-to-day challenges. IQFM’s engagement supports Anker’s visibility at the point of sale and the delivery of our business goals.

Max Zhou Senior Retail Manager Anker Innovations

IQFM is a reliable, trustworthy partner distinguished by professionalism, commitment and excellent organisation. We value efficient communication, flexibility and the ability to adapt quickly to our changing needs. The solutions IQFM proposes are effective, well matched and genuinely support our operations.

Mateusz Ryska Operations Specialist Bolt

Since 2024 IQFM has supported our merchandising and the maintenance of high display standards at the point of sale. We particularly value the commitment and professionalism of the field teams, as well as flexibility and efficient communication with headquarters. The partnership runs smoothly, and every need or change is implemented quickly, with a clear understanding of the DIY market.

Jarosław Bienias Marketing, DIY Sales and Fleet Director Rawlplug

From the start of the partnership we have particularly valued professionalism, accountability and a very good understanding of our business. The team shows real flexibility, knowledge of Mattel standards and attention to the brand’s needs, which genuinely supports its in-store visibility. We wholeheartedly recommend IQFM as a committed partner for long-term collaboration.

Monika Burczyńska Manager Channel Sales Mattel

Get a live view of your project and control key indicators

Tell us about your distribution network, number of locations and the data needed to manage your project. We will show how IQFM systems can organise field marketing, reporting and alerts for your team.

Let’s talk about a project