Since 2017 we run LG promoter teams in electronics retail chains.
We have supported Kotányi since 2023 with in-store and mobile merchandising.
For JTI we run merchandising, POSM installs and audits.
For Vileda we run ongoing merchandising: display, POS and reporting.
For Grycan we run ongoing merchandising in retail outlets.
For Żywiec Group we have run mobile and in-store merchandising since 2023.
Brands from many categories that have trusted IQFM with in-store sales support. From ongoing merchandising programmes to activations.
Experience built on projects for brands , retail networks and stores. IQFM knows the realities of the field, seasonality and the pressure to deliver results.
A standing network of people ready to deliver field projects in many locations. IQFM can scale quickly and keep control.
Data-driven field marketing joins field execution, technology and data analysis into one management model. Live access to delivery information lets clients monitor progress, assess quality and take decisions based on current data.
We work where consumers make purchase decisions. We combine merchandising, audits, consumer activations and promoter support with live reporting, keeping delivery consistent and giving a current view of progress and results.
Data from field work is aggregated automatically and shown in clear dashboards. Live access to key indicators lets clients monitor delivery, spot deviations quickly and take decisions based on current information.
We design and run activity that supports our clients’ sales goals. We combine field marketing, analytics and technology to raise the effectiveness of delivery, track results and support the next round of optimisation.
At the start of every project we jointly set business goals, KPIs and how results will be measured, creating a solid base for delivery and evaluation.
We design activity around the specifics of the sales channel, trading-partner requirements, logistics and seasonality, so delivery stays smooth and effective.
At the planning stage we identify potential challenges and prepare solutions that support smooth delivery and high execution standards.
Already at planning we define KPIs and the reporting model, giving a live view of delivery and a way to assess effectiveness.
We match teams to the industry, sales channel and project goals, keeping the right skills at every stage of delivery.
We configure solutions that support delivery, reporting and the live collection of data from the field.
We coordinate warehousing, transport and distribution of POSM materials so they are available in stores on time.
We prepare teams to deliver the project, training them in standards, procedures and the assumptions of in-store work.
We run merchandising to the client’s standards, looking after display quality, planogram compliance and the right product presentation.
We install POSM materials to campaign assumptions, keeping the display correct and on brand.
We run promotional activity that supports product presentation, encourages trial and builds positive consumer experiences.
We monitor key in-store indicators — from product availability and prices to display compliance with brand standards.
Every completed visit is confirmed with photo documentation and a GPS location, which increases transparency and enables live verification.
We monitor the project’s key indicators live, making it possible to spot deviations quickly and take action that supports the agreed goals.
The system automatically flags deviations from the agreed standards, including on-shelf availability (OSA) gaps, supporting a fast team response and live project management.
Regional coordinators monitor delivery live, supporting high quality standards and on-time project completion.
We provide clear dashboards that present key indicators and delivery data, supporting live analysis and decision-making.
We analyse data from the market and from live projects, identifying trends and areas that need attention and further optimisation.
Based on the data and analysis we prepare recommendations that support optimisation and planning of the next project stages.
We summarise project results against the agreed KPIs and delivery data, providing a basis for assessing effectiveness.
We combine four core service areas: merchandising, trade marketing, personal outsourcing and market research. They can run independently or as one partnership model, supported by technology and analytics.
We help brands keep high display standards and product availability at the point of sale. We combine merchandising with live reporting and data analysis, giving a current view of quality and status and the ability to react quickly to non-compliance. Scope of work:
Merchandising 
Rebuilds 
Audits 
Promotion execution 
We design and run activations matched to business goals and the specifics of the sales channel. We combine promotional activity with live reporting and results analysis, giving a current view of the campaign and its outcomes. Scope of work:
Sales promoters 
Sampling 
Promotions 
Events 
We build and manage field teams adapted to the project and the organisation’s needs. We provide personal outsourcing, payroll and HR solutions that make it possible to scale activity flexibly.
Personal outsourcing 
Staff leasing 
Payroll 
Temporary work 
We explore consumer motivations, run retail audits and analyse category potential. We combine data, AI and reporting to deliver reliable conclusions that support sales growth. Scope of work:
Consumer research 
Retail audits Market analysis AI & Data Intelligence 
Information security is built into our processes. We work to ISO/IEC 27001 requirements, keeping appropriate standards for data protection and information management.
Access to project data is granted according to role and responsibility. That approach supports information security and limits access to authorised people only.
We collect visit photos, reports and delivery data in one system. Centralising information improves access to documentation, supports project management and increases process transparency.
We process data in line with applicable law, including GDPR, and with adopted security procedures. We keep processes aligned with client requirements and current information-protection standards.
