Efficient campaign execution
We execute campaigns according to proven processes and operational standards, ensuring operational consistency and compliance with project assumptions.
Trade Marketing
Strategic Trade Marketing supporting sales growth
IQFM designs and executes comprehensive trade marketing solutions that support brand visibility and execution quality at points of sale. We combine consumer activations, samplings, merchandising trade marketing, and data analytics, helping brands more effectively achieve their sales and marketing goals.
Trade marketing tailored to project scale and goals
We execute projects across modern channels, beauty, DIY, and retail. As a trusted trade marketing agency, we support brands both during the introduction of new products to the market and in the implementation of seasonal campaigns and promotional activities through effective retail trade marketing.
Why IQFM
Trade marketing is more than promotion
Effective trade marketing services require proper planning, efficient execution, and results analysis. IQFM combines consumer activations with reporting and data analysis, delivering top-tier in-store marketing solutions that support the implementation of sales and marketing goals.
Nationwide and operational coordination
Regional coordinators support the execution of promotional activities in locations covered by the project, ensuring efficient communication, punctuality, and execution consistency.
Ongoing monitoring of campaign effects
We provide up-to-date data regarding campaign execution, activity reach, and key KPIs, ensuring ongoing insight into project progress.
Rapid response to project changes
Execution monitoring and efficient communication enable rapid identification of non-compliances and support ongoing coordination of promotional activities.
Trade Marketing
Scope of trade marketing activities
We select the cooperation model to match your needs so that every dollar invested in trade marketing translates into sales volume growth.
Sales activations and samplings
We execute activities that engage the consumer directly at the shelf, educate about the product, and build loyalty.
Increasing conversion
We use direct contact techniques that effectively change purchasing decisions.
Building awareness
We create brand experiences that set the product apart from the competition.
Implementation of promotional campaigns
We verify display compliance, product availability, presence of POSM materials, implementation quality, and adherence to established standards.
Comprehensive service
We carry out fast and guideline-compliant implementations of promotional mechanics and supporting materials.
Timely execution
We guarantee the start of promotions according to schedule across all points of sale.
Restructuring of displays and promotional zones
We execute advanced restructuring of product zones, dedicated promotional islands, and gondolas in accordance with brand guidelines and campaign schedules.
Professional service
We carry out quick changes in the layout of product zones, maximizing their attractiveness to the customer.
Timely execution
We guarantee adherence to implementation schedules even on a nationwide campaign scale.
Promotion executions and activations
We support the implementation of promotional activities at points of sale: from activation zone arrangement, through material handling, to sales control and effect documentation.
Effective implementations
We ensure that all promotion elements and stocks are prepared before the action starts.
Visual verification
We document every activation, ensuring it captures consumer attention in line with brand assumptions.
POSM installations and brand visualization
We handle the installation of POS materials, displays supporting sales actions, and elements building brand image in-store.
Installation precision
We install stands according to technical instructions, ensuring their aesthetics and maximum visibility.
Visibility growth
We ensure that your promotional materials effectively support sales in key store zones.
Activation reporting and standards control
We deliver field data: campaign statuses, action photos, checklists, consumer feedback, and sales summaries for the client.
Online data
We provide clear reports from every activation, facilitating strategic decision-making.
Full archiving
Every action is documented, allowing for the ongoing monitoring of return on investment (ROI).
Process
From activation plan to effect report
Clearly defined goals
We establish measurable KPIs, translating business needs into specific parameters verified in every store.
Channel-tailored strategy
We analyze network specifics and logistics so that the plan is perfectly adapted to your sales channel.
Risk minimization
We map operational challenges, eliminating errors that could affect the course of activation.
Measurability embedded in the project
We define the reporting system from the beginning, ensuring full transparency of actions.
Structure recruitment
We build dedicated promotional teams tailored to the brand profile and campaign needs.
IT system implementation
We implement tools for efficient market data collection and action monitoring.
POSM material logistics
We coordinate the transport, warehousing, and timely distribution of promotional materials.
Team training
We induct the team into activation goals, brand standards, and consumer engagement techniques.
Merchandising and service
We take care of product availability and the correctness of promotional displays.
POSM material installation
We professionally install stands and displays, ensuring their durability and aesthetic placement in-store.
Activations and samplings
We run activities that build brand awareness and educate about purchase benefits.
Audits and verification
We verify action compliance with agreements made with retail networks.
Photo and GPS validation
We confirm the quality of every visit with photo documentation and geolocation, ensuring full and indisputable verifiability of work performed in the field.
Indicator monitoring
We track key KPIs on an ongoing basis, reacting instantly to any anomalies, deviations, or challenges appearing directly at points of sale.
Automated alerts
The system automatically reports shelf shortages (OSA), allowing for quick intervention, efficient stock replenishment, and the restoration of full availability.
Managerial oversight
Regional coordinators constantly control work quality and punctuality, ensuring action consistency and high execution quality nationwide.
Interactive dashboards
We present gathered data in the form of modern, transparent online charts that are easily accessible to your decision-making team at any time.
Market trend analysis
We indicate significant changes in customer behavior and competitor activity, actively supporting your quick and accurate business decisions.
Business recommendations
We deliver concrete conclusions and analyses facilitating the precise optimization of promotional budgets to increase overall sales efficiency.
ROI effect summary
We precisely measure the return on investment (ROI) of every conducted action, reliably demonstrating the measurable impact of our activities on your financial results.
Technology
Data from every activation, visible in a single, integrated system
Activation statuses:
We ensure full transparency of actions – as a client, you have constant access to the execution progress of all orders in real time.
Photos and documentation:
Every executed action is carefully documented with photos that serve as hard proof of the highest standard execution quality.
Power BI dashboards and reports:
Data from the entire project is automatically processed into clear, interactive online reports that significantly facilitate key decision-making.
Alerts and complaints:
Our notification system allows us and your teams to react instantly to any irregularities, minimizing the risk of lost sales.
Comprehensive sales support and activations for T-Mobile
10+ years of cooperation
400 stores
Seasonal promotional and event campaigns for Bacardi brands
10,000+ promotional hours
40+ promoters
IQFM offer
Comprehensive support for the sales process
Trade marketing at IQFM can be executed as an independent process or constitute an integral, complementary part of larger activities supporting your brand's market growth.
