MERCHANDISING IN-STORE MOBILE

Stationary and mobile merchandising for Kotányi

Since 2023, IQFM has been supporting Kotányi in regular merchandising services, combining mobile and stationary models and ensuring high frequency of operations in key retail chains.

240 wholesale halls and stores covered by regular service.

2,000 visits per month carried out at points of sale.

25,500+ hours per year of merchandising work.

Context of the partnership

Kotányi offers a wide portfolio of spices, herbs, spice blends, and salts, which translates into a large number of products competing for visibility in a relatively small shelf space. The specifics of the category require regular exposure control, proper assortment arrangement, and a flexible response to changing sales and promotional priorities.

Project goal

Ensuring high availability and visibility of Kotányi products as well as a consistent exposure standard for the brand's broad portfolio. The cooperation model was designed to ensure regular presence of teams at points of sale and the ability to respond quickly to current shelf needs.

How we worked

IQFM is responsible for the organization and execution of regular Kotányi merchandising activities in key modern channel chains.

Merchandising
Exposure organization
Audit
Availability control
Execution of promotions

Networks and channels

Carrefour
Auchan
Selgros
E.Leclerc
Kaufland

Measurable outcomes

Combining high visit frequency with a flexible work model allows for continuous management of the broad portfolio's exposure and maintaining a consistent standard of brand presence on the shelf.

5 retail chains

Continuous execution in key modern channel formats.

2 models of merchandising

Combination of mobile and stationary service.

Constant shelf control

Regular verification of availability and exposure quality.

Flexible execution

Tailoring activities to current sales and promotional needs.

The Kotányi case shows how the regularity and precision of field activities allow for effective management of a broad product portfolio – translating the shelf situation into current data and opportunities for optimizing actions.

The end-to-end merchandising delivered by IQFM supports the right display of our products, a positive brand image and growth of the available assortment. We appreciate the nationwide scale and effective delivery across modern-trade networks. We recommend IQFM as a solid, credible partner.

Cezary Tąder General Director Kotanyi

Let’s talk about data-driven field marketing for your brand

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