Merchandising and consumer activations for Orangina

Context of the partnership

In the beverage category, mere product presence on the shelf is only one of the elements in building sales. Brand visibility, proper exposure, and the opportunity for direct consumer contact with the product are also of key importance. Therefore, the cooperation with Orangina combines continuous merchandising execution with trade marketing activities that allow for actively engaging shoppers directly at the point of purchase.

Project goal

Building the visibility and availability of Orangina at the point of sale and strengthening consumer contact with the brand through direct product experience. Combining regular merchandising with animations and tastings allows for supporting the brand at various stages of the purchasing decision – from noticing the product on the shelf to trying it out.

How we worked

IQFM is responsible for continuous merchandising service as well as trade marketing activities supporting sales and brand experience at the point of sale.

• Merchandising
• Exposure control
• Audit
• Sales animations
• Tastings

Measurable outcomes

An integrated cooperation model allows for simultaneously maintaining the quality of Orangina's presence on the shelf and strengthening its impact through direct consumer activations.

The Orangina case demonstrates how combining continuous shelf execution with consumer activation can create a fuller brand experience at the point of sale – from product visibility to direct trial.