Merchandising and special projects for the Tarczyński brand
Since 2025, the IQFM Group has been supporting Tarczyński both in day-to-day execution at points of sale and in the implementation of special projects engaging consumers and supporting sales.
Context of the partnership
Tarczyński operates in a dynamic FMCG category where brand visibility is determined not only by product presence on the shelf, but also by the quality of exposure, availability, promotion execution, and speed of response at the point of sale. The cooperation was built broader than standard merchandising service. Continuous field activities are complemented by special projects that allow the brand to combine effective retail execution with direct consumer engagement.
Project goal
Ensuring a consistent brand presence across the entire shopping journey – from proper exposure and product availability in the store to consumer activation activities. The cooperation model allows combining the regular work of merchandising teams with additional shopper marketing tools, responding to the brand's current sales and communication goals.
How we worked
The IQFM Group is responsible for the continuous merchandising service of the brand as well as the implementation of additional activation projects supporting sales and consumer engagement. Special project – "Taste the flavor of Italy": As part of the expanded cooperation with the brand, the Aktywacje team, belonging to the IQFM Group, comprehensively executed a consumer contest supporting the promotion of Tarczyński Salami Snack and Chorizo Snack products. The project was carried out end-to-end – from preparing the mechanics to delivering prizes to the winners.
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Merchandising -
Exposure control -
Audit -
Promotion execution -
Consumer activations
Networks and channels
- Carrefour
- Kaufland
- Auchan
- E.Leclerc
- Selgros
- Intermarché
- Makro
Measurable outcomes
The cooperation goes beyond a single service – it combines continuous sales support in commercial points with activation projects carried out through competencies available within the IQFM Group.
The entirety of merchandising service entrusted to IQFM.
Continuous execution of activities in key MT chains.
Continuous merchandising and project-based activation.
Flexible handling of diverse brand needs.
The Tarczyński case demonstrates how a strategic partner can support a dynamic client portfolio through a combination of retail execution and engaging special projects, creating a comprehensive bridge between the brand and the consumer.
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