TRADE MARKETING SALES PROMOTERS

Seasonal promotional and event campaigns for Bacardi brands

Since 2022, IQFM has been executing comprehensive promotional and activation campaigns for Bacardi, combining brand presence in retail chains with seasonal projects, events, and activations in the HoReCa channel.

10,000+ promotional hours carried out as part of consumer activities.

40+ promoters engaged in project implementation.

2,200+ prizes distributed within promotional mechanisms.

Context of the partnership

The premium alcohol category requires more than just product availability at the point of sale – brand experience, engaging communication, and direct contact with the consumer are essential. Cooperation with Bacardi covers various formats and moments of consumption – from retail sales campaigns to seasonal activations and projects implemented in the HoReCa channel.

Project goal

Building the visibility of Bacardi brands and supporting sales through engaging consumer experiences implemented directly at the place of purchase and consumption. The cooperation model allows for flexibly adjusting the format, scale, and team to the season, sales channel, and current marketing priorities of the client.

How we worked

IQFM is responsible for the comprehensive organization and execution of diverse consumer activations – from providing the team to full operational management in the field.

Sales promotions
Promoter management
Events and seasonal campaigns
Personalization zone management
HoReCa activations

Networks and channels

Carrefour
Auchan
Selgros
E.Leclerc
Kaufland
HoReCa

Gallery

The project in practice

Seasonal promotional and event campaigns for Bacardi brands, photo 1

Measurable outcomes

Long-term cooperation makes it possible to implement diverse activation formats across multiple channels while maintaining operational flexibility and a consistent consumer experience standard.

2 channels of activation

Activities in retail and HoReCa.

4+ years of cooperation

Successive seasons and formats implemented since 2022.

End-to-end activation management

From the team and logistics to execution at the point of sale.

Seasonal action model

Flexible scaling of summer/winter projects and special campaigns.

The Bacardi case demonstrates how a single partner can comprehensively manage brand activations across different channels and seasons – combining promotional teams, consumer mechanisms, logistics, and field execution.

What we value most is punctuality, expert advice and an individual approach at every stage. A dedicated Brand Ambassador team supports sales nationwide, and IQFM’s flexibility lets us build a comfortable, tailored operating model. We wholeheartedly recommend IQFM as a committed, trustworthy business partner.

Natalia Prosińska CPA Manager Bacardi Martini

Let’s talk about data-driven field marketing for your brand

Tell us about your business goals, sales channel, project scale and the challenges that matter most. Together we will design an operating model and match the right teams, technology and reporting to support those goals.

Let’s talk about a project