Comprehensive management of the LG promoter team in consumer electronics chains
Since 2017, we have been continuously supporting LG in the comprehensive management of a team of promoters in the largest consumer electronics chains. IQFM handles the entire process – from recruitment and employment, through ongoing administration and settlements, to benefits and team support.
Context of the partnership
The sale of consumer electronics requires the presence of a competent team capable of not only presenting products but also advising customers and supporting their purchasing decisions. With a large team scale, ensuring employment continuity, efficient administration, and comprehensive employee care becomes crucial – without involving the client's internal structures in daily HR and organizational management.
Project goal
Providing LG with a stable, efficiently managed team of promoters, while IQFM takes over the processes related to their employment and ongoing management. The long-term cooperation model allows the client to focus on sales goals and team development, while IQFM provides the recruitment, administrative, and operational back-office.
How we worked
IQFM comprehensively manages a dedicated team of LG promoters – from employee acquisition to their ongoing support throughout the entire period of cooperation.
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Recruitment
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Employment
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Payroll and settlements
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Team administration
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Benefits
Networks and channels
- RTV Euro AGD
- MediaMarkt
- Media Expert
Gallery
The project in practice



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Measurable outcomes
The multi-year cooperation model provides LG with the operational continuity of an extensive sales structure and a single point of responsibility for all personnel processes.
A stable model developed jointly with the client since 2017.
From recruitment and employment to settlements and benefits.
Permanent team presence in the largest sales channels.
Centralization of administration and team management on the IQFM side.
The LG case demonstrates how long-term outsourcing can relieve the client's organization from the daily management of personnel processes, while ensuring the stability and operational continuity of a large sales team.