TRADE MARKETING SALES PROMOTERS

Comprehensive management of the LG promoter team in consumer electronics chains

Since 2017, we have been continuously supporting LG in the comprehensive management of a team of promoters in the largest consumer electronics chains. IQFM handles the entire process – from recruitment and employment, through ongoing administration and settlements, to benefits and team support.

Comprehensive management of the LG promoter team in consumer electronics chains
100 promoters in a dedicated sales team.
120,000+ hours per year of team work at points of sale.
since 2017 continuous cooperation within a long-term outsourcing model.

Context of the partnership

The sale of consumer electronics requires the presence of a competent team capable of not only presenting products but also advising customers and supporting their purchasing decisions. With a large team scale, ensuring employment continuity, efficient administration, and comprehensive employee care becomes crucial – without involving the client's internal structures in daily HR and organizational management.

Project goal

Providing LG with a stable, efficiently managed team of promoters, while IQFM takes over the processes related to their employment and ongoing management. The long-term cooperation model allows the client to focus on sales goals and team development, while IQFM provides the recruitment, administrative, and operational back-office.

How we worked

IQFM comprehensively manages a dedicated team of LG promoters – from employee acquisition to their ongoing support throughout the entire period of cooperation.

  • Recruitment
  • Employment
  • Payroll and settlements
  • Team administration
  • Benefits

Networks and channels

  • RTV Euro AGD
  • MediaMarkt
  • Media Expert

Measurable outcomes

The multi-year cooperation model provides LG with the operational continuity of an extensive sales structure and a single point of responsibility for all personnel processes.

9+ years of continuous cooperation

A stable model developed jointly with the client since 2017.

End-to-end team management

From recruitment and employment to settlements and benefits.

3 key consumer electronics chains

Permanent team presence in the largest sales channels.

1 partner for the entire process

Centralization of administration and team management on the IQFM side.

The LG case demonstrates how long-term outsourcing can relieve the client's organization from the daily management of personnel processes, while ensuring the stability and operational continuity of a large sales team.

Years of promoter-project work confirm efficient team coordination and a high standard of legal and payroll administration. We particularly value the competence of project managers and analysts, as well as a flexible approach to changing needs. IQFM is a reliable partner that provides stability and security for the projects we run.
Maciej Sikora GTM Senior Manager LG Electronics Polska

Let’s talk about data-driven field marketing for your brand

Tell us about your business goals, sales channel, project scale and the challenges that matter most. Together we will design an operating model and match the right teams, technology and reporting to support those goals.

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