Comprehensive sales support and activations for T-Mobile
Since 2015, IQFM has been supporting T-Mobile in executing various sales and marketing activities – from strategy and creation, through production and logistics, to comprehensive field execution.
Context of the partnership
The telco industry operates at a high pace, with a large scale, seasonality, and frequent offer changes. The point of sale remains one of the key customer touchpoints with the brand, which is why implemented activities must be fast, consistent, and scalable across multiple locations. Long-term cooperation with T-Mobile has made it possible to develop a model in which IQFM combines creative, production, logistical, and field competencies, taking responsibility for the entire execution process.
Project goal
Comprehensive support for T-Mobile sales and brand visibility through activities that increase foot traffic in stores, strengthen customer experience, and ensure a consistent communication standard across the network. The cooperation model allows for flexibly responding to both large nationwide campaigns and smaller, local needs of individual stores.
How we worked
IQFM is responsible for the comprehensive preparation and execution of projects – from concept and formalities to production, logistics, and final field execution. Execution process: schedule → contacts and approvals → fees → recruitment → implementation Traffic-driving store activations: recurring promotional campaigns in shopping malls – sales weekends, seasonal activities, and material distribution (150 malls | 720,000 flyers | 17,000 hours of operations). Mobile sales formats: seasonal coffee carts near stores, supporting local traffic and customer contact (26 locations | 10,000 hours | 2,600 contacts). POS production and implementation: comprehensive execution of materials – from design to production, packing, and delivery (400 T-Mobile stores). Custom local actions: formats tailored to local sales, motivational, and image needs.
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Store activations -
Events and mobile formats -
POS material production -
Logistics and packing -
Operational management
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The project in practice
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Measurable outcomes
Over a decade of cooperation has made it possible to build a scalable model that combines nationwide campaigns with local activations and provides T-Mobile with a single partner responsible for the entire implementation process.
Distribution supporting traffic to stores.
Within selected mall activations and mobile formats.
Within seasonal coffee-cart activities.
From concept and formalities through production, logistics and the field.
The T-Mobile case shows how a long-term partnership combines strategic thinking with a strong operational base, delivering both large nationwide campaigns and local formats that support sales exactly where the brand needs them.
Seasonal promotional and event campaigns for Bacardi brands
