TRADE MARKETING ANIMATIONS HOSTESSES

Nationwide PAYBACK promotional campaign in Carrefour stores

IQFM supported Carrefour in the implementation of the PAYBACK program by executing a nationwide promotional campaign across the chain's stores. As part of two major waves of activity, a team of hostesses helped customers with registration, app navigation, and explaining the mechanics of the loyalty program.

227 locations covered by activities in Carrefour stores.

54,000+ promotional hours carried out by field teams.

2 major campaign waves supporting the implementation of the PAYBACK program.

Context of the partnership

The implementation of a loyalty program in a large retail chain requires not only marketing communication, but also real customer support directly at the point of sale. In the case of Carrefour, it was crucial to ensure a widespread presence of a team in stores that could simply and practically guide customers through the process of registering and using the PAYBACK program.

Project goal

Supporting the introduction of the PAYBACK program to the Carrefour chain through direct assistance to customers in stores and making it easier for them to start using the loyalty program. The goal of the activities was not only to build program awareness, but above all, to effectively guide customers through the process of registration, activation, and basic application support.

How we worked

IQFM was responsible for the comprehensive execution of promotional activities supporting the implementation of the PAYBACK program in Carrefour stores. Execution model: A nationwide campaign in 2 major waves, executed simultaneously across Carrefour retail stores.

Hostesses at points of sale
Customer registration for the program
Support in app navigation
Explaining program mechanics
Consumer activation in-store

Measurable outcomes

The nationwide campaign enabled Carrefour to effectively scale the implementation of the PAYBACK program across hundreds of locations, ensuring direct support for customers and accelerating digital adoption at the point of sale.

227 locations

Massive nationwide rollout covering Carrefour stores.

54,000+ hours

Dedicated field team engagement driving direct consumer interaction.

2 major waves

Structured rollout ensuring continuous support during key implementation phases.

Direct activation

Real-time assistance transforming shoppers into active loyalty program users.

The PAYBACK & Carrefour case demonstrates how large-scale promotional actions can bridge the gap between digital loyalty systems and everyday shopping habits, ensuring high adoption rates through direct human touchpoints in retail.

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