Events and animations for Maxi Zoo store openings
Since 2019, IQFM has been supporting Maxi Zoo in organizing events and activations accompanying the openings of new stores. We combine promotional teams, animations, and material production, creating engaging events that build traffic and visibility for new locations.
Context of the partnership
The development of a retail chain means regularly opening new locations, and each one is an opportunity to build the customer's first contact with the brand and generate foot traffic in the store. Maxi Zoo uses opening events as a tool to engage local communities, which is why these activities require an attractive setting, efficient organization, and a properly prepared team.
Project goal
Supporting successive Maxi Zoo store openings through activities that generate interest in the new location, engage customers, and build a positive brand experience from day one. Each implementation is tailored to the character of the event and location, while maintaining a consistent brand communication standard.
How we worked
IQFM is responsible for the comprehensive preparation and execution of event activities accompanying the openings of new Maxi Zoo points.
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Opening events -
Animations -
Hostesses and promoters -
POS production -
Event management
Measurable outcomes
The multi-year cooperation model allows Maxi Zoo to benefit from a proven activation format at successive stages of network development, while adapting the character of the event to a specific location.
Execution of the event at an important milestone in the chain's development.
Continuity of event activities since 2019.
From providing personnel to animations and POS materials.
Activations supporting foot traffic and customer contact with the new location.
The Maxi Zoo case demonstrates how combining event, production, and field competencies allows for comprehensively building a brand experience – from the first concept all the way to direct contact with the recipient during the event.
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