Mobile and stationary merchandising for Grupa Żywiec

Context of the partnership

An extensive network of points of sale and the presence of products in many retail formats require an efficient model for managing merchandising activities. It is crucial to maintain uniform implementation standards regardless of the chain, location, or type of service. The project also requires effective coordination of a dispersed field team and ongoing supervision over the implementation of activities at points of sale.

Project goal

Ensuring a high and consistent merchandising standard for Grupa Żywiec products in supported points of sale. The cooperation model was designed to combine the regularity of field activities, effective execution of standards, and efficient coordination of teams working in various retail chains.

How we worked

IQFM is responsible for the organization, coordination, and execution of comprehensive merchandising services in the modern channel.

• Merchandising
• Exposure restructuring
• Audit
• Promotion execution

Measurable outcomes

A scalable work organization model allows for regular merchandising activities in many chains simultaneously, while maintaining a consistent implementation standard.

Combining the appropriate team scale, regular field work, and efficient management allows for effectively supporting the brand's presence at the point of sale – in line with the data-driven field marketing approach.