PERSONAL OUTSOURCING PERSONNEL OUTSOURCING MOBILE MERCHANDISING

Mobile Merchandising+ with product education for Anker Innovations

For Anker Innovations, we created the Mobile Merchandising+ model, which combines regular exposure work with product education for sales teams. As a result, activities at the point of sale support both product visibility and the quality of customer recommendations.

4 Mobile Merchandisers+ combining the roles of merchandiser and trainer.

80 SKUs at project launch covered by regular service.

4 CE retail chains within a single implementation model.

Context of the partnership

Anker Innovations develops a broad portfolio of consumer electronics products, including the Anker, soundcore, and eufy brands. In the Consumer Electronics (CE) category, sales are driven not only by availability and proper exposure, but also by the salesperson's knowledge and ability to present the differences between products to the customer. Therefore, classic merchandising has been expanded to include an educational component, creating a model that addresses both of these challenges simultaneously.

Project goal

Combining high-quality exposure with building the product knowledge of sales teams in CE chains. The goal was to create a model in which a single visit fulfills two tasks: it ensures the proper presence of products at the point of sale and simultaneously increases the competencies of the individuals responsible for recommending them to customers.

How we worked

IQFM is responsible for executing a hybrid model combining merchandising activities with ongoing product education for retail chain employees.

Merchandising
Product training
Exposure audit
Availability control
Support for sales knowledge

Measurable outcomes

The Mobile Merchandising+ model makes it possible to use every visit not only to control and improve exposure, but also to directly strengthen the knowledge of sales teams.

2 competencies in a single role

Merchandising and product education carried out during a single visit.

Direct knowledge transfer

Regular contact with retail chain employees and support for their product competencies.

Consistent exposure standard

Control of portfolio visibility and availability across various chains.

Supporting purchasing decisions

Better knowledge among salespeople helps them recommend the right products to customers more effectively.

The Anker case demonstrates how expanding traditional merchandising with training competencies allows for impacting both the shelf and sales quality simultaneously, creating a support model tailored to the specifics of the consumer electronics industry.

IQFM is a trusted, professional partner that delivers high-quality merchandising and manages field teams effectively. We particularly value operational flexibility, clear communication and a proactive approach to day-to-day challenges. IQFM’s engagement supports Anker’s visibility at the point of sale and the delivery of our business goals.

Max Zhou Senior Retail Manager Anker Innovations

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