MERCHANDISING IN-STORE

Merchandising service for two Sarantis product divisions

The cooperation between IQFM and Sarantis began in 2023 and has been successively expanded to include new areas. Today, we are responsible for the client's entire merchandising business, providing service for two product divisions – cosmetics and the household category.

124 wholesale halls and stores covered by continuous merchandising service.

2 product divisions under a single cooperation model.

2,216+ hours per month of regular field team work.

Context of the partnership

Sarantis Polska manages a wide portfolio of brands in two main areas: Personal Care and Home Care. The diversity of categories translates into different needs regarding exposure, availability, and shelf organization. Entrusting IQFM with full merchandising services for both divisions required creating a single, flexible operational model that ensures a consistent implementation standard across various retail chains.

Project goal

Ensuring effective and consistent merchandising service for the client's entire portfolio, regardless of the specifics of the product category. The key assumption was to combine two divisions into one efficiently managed field model, ensuring regular activities, proper exposure, and ongoing control of the situation at points of sale.

How we worked

IQFM is responsible for the comprehensive organization and execution of merchandising for both Sarantis divisions in key modern channel chains.

Merchandising
Exposure control
Shelf restructuring
Audit
Availability control

Networks and channels

Auchan
Carrefour
E.Leclerc
Makro
Selgros

Measurable outcomes

A single operational model allows for effective management of merchandising across two distinct categories, providing the client with consistent coordination of the entire business and ongoing supervision over field execution.

100% of merchandising business

The entirety of field service entrusted to IQFM.

2 categories 1 management model

Joint organization of activities for beauty and household.

5 key chains

Continuous execution of activities in the modern channel.

Since 2023 continuity of cooperation

A long-term service model developed alongside the client's needs.

The Sarantis case shows that a single field marketing model can effectively handle very different product categories – integrating teams, processes, and field data as part of a comprehensive partnership with a single provider.

The team’s engagement, efficient organisation and flexible response to changing business needs make the partnership with IQFM smooth and effective. We value on-time delivery, high service quality and fast resolution of day-to-day challenges. IQFM is a professional, credible partner for end-to-end merchandising.

Dariusz Durajczyk Key Account Manager Sarantis

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