TRADE MARKETING SALES PROMOTERS

Promotional and event activities for Canon

Since 2013, IQFM has been supporting Canon in executing promotional, event, and trade marketing activities. The cooperation covers the entire process – from concept and script, through production and logistics, to assembly and event management.

30,000+ hours per year of promotional and event activities.

35 promoters engaged in project implementation.

since 2013 permanent cooperation in the field of Trade & Event Marketing.

Context of the partnership

Technological products require proper presentation and the creation of a space where the brand can engage recipients and present its solutions in an attractive way. Long-term cooperation with Canon includes both daily promotional support and the comprehensive execution of trade fairs, special events, and non-standard marketing formats.

Project goal

Comprehensive support for Canon's presence in direct contact with consumers and partners – through professional promotional service and engaging event formats. The cooperation model makes it possible to flexibly implement both ongoing promotional activities and larger, one-off events requiring full production and logistical support.

How we worked

Promoters
Events and trade fairs
Creation and scripts
Production and logistics
Assembly and event management

Gallery

The project in practice

Promotional and event activities for Canon, photo 1

Measurable outcomes

The multi-year cooperation model gives Canon access to a single partner who combines personnel, creative, production, and logistical competencies, enabling the execution of very diverse activity formats.

End-to-end event management

From script and production to assembly and execution.

13+ years of experience with the brand

Long-term cooperation developed since 2013.

Multiple formats 1 partner

Promotions, trade fairs, events, and special gatherings.

Full operational back-office

People, production, transport, and logistics in a single model.

The Canon case demonstrates how combining event, production, and field competencies allows for comprehensively building a brand experience – from the initial concept all the way to direct contact with the recipient during the event.

The sales support delivered by IQFM combines punctuality, efficient organisation and a high level of engagement. We particularly value the individual approach, expert advice and flexibility that let us build a comfortable working model. The breadth of services — from promoter teams to POS materials, training and events — gives us confidence in professional project delivery.

Katarzyna Holcman - Krisberg Canon

Let’s talk about data-driven field marketing for your brand

Tell us about your business goals, sales channel, project scale and the challenges that matter most. Together we will design an operating model and match the right teams, technology and reporting to support those goals.

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