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Knowledge, trends and field-marketing practice

We publish expert analysis, market commentary and case studies that show how data-driven field marketing supports sales strategies and better business decisions.

IQFM

The 3rd edition of the DIY Retail Summit conference is behind us

See the summary of the 3rd edition of the DIY Retail Summit 2023 in Warsaw. Experts, trends in the DIY industry, workshops, and networking for professionals.

IQFM Editorial Team
IQFM Group consolidates its operations under a single brand IQFM

IQFM Group consolidates its operations under a single brand

The IQFM Group is joining forces under a single brand on the occasion of its 25th anniversary. See how the unification of standards and new visual identity support retail. IQFM acquires 60% stake in ABR SESTA and advances data-driven field marketing IQFM

IQFM acquires 60% stake in ABR SESTA and advances data-driven field marketing

IQFM has acquired a 60% stake in ABR SESTA. The combination of research, data, and field execution advances the data-driven field marketing model.

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Case studies show how we combine field execution, data and technology to support sales goals. Explore projects that illustrate our approach to delivery and to measuring results.

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