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Knowledge, trends and field-marketing practice

We publish expert analysis, market commentary and case studies that show how data-driven field marketing supports sales strategies and better business decisions.

IQFM

The 3rd edition of the DIY Retail Summit conference is behind us

See the summary of the 3rd edition of the DIY Retail Summit 2023 in Warsaw. Experts, trends in the DIY industry, workshops, and networking for professionals.

IQFM Editorial Team
IQFM Group consolidates its operations under a single brand IQFM

IQFM Group consolidates its operations under a single brand

The IQFM Group is joining forces under a single brand on the occasion of its 25th anniversary. See how the unification of standards and new visual identity support retail. IQFM acquires 60% stake in ABR SESTA and advances data-driven field marketing IQFM

IQFM acquires 60% stake in ABR SESTA and advances data-driven field marketing

IQFM has acquired a 60% stake in ABR SESTA. The combination of research, data, and field execution advances the data-driven field marketing model. How do digitalization and technology support the work of field teams? IQFM

How do digitalization and technology support the work of field teams?

How is technology changing the work of field teams? See how sales automation supports relationships and optimizes processes in retail with IQFM. IQFM

Changing sales logic – the debut of the SIP brand

How does the entry of the SIP brand and the development of the convenience segment change the beverage market? Check IQFM's expert commentary on the new sales logic and "on-the-go" trends. From field data to sales results in effective trade marketing IQFM

From field data to sales results in effective trade marketing

How to realistically measure marketing ROI and the effectiveness of field operations? Discover the advanced data-driven field marketing approach combining retail data.

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Case Studies

See data-driven field marketing in practice

Case studies show how we combine field execution, data and technology to support sales goals. Explore projects that illustrate our approach to delivery and to measuring results.

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