The promoter’s role in popularising the brand
There are many proven – both simple and more complex methods of promoting a given product or service. Advertising agencies specialise in this, employing a staff of marketing specialists. These people are responsible primarily for customer relations, market research and consumer habits. The essence of effective brand promotion is involvement in its development. What was fashionable and desirable some time ago is not necessarily popular today. Marketing is an industry that must constantly adapt to the dynamics of change in many business sectors. This means that direct contact with the customer, as well as contact via social media, will be important.
What tasks do brand promoters perform?
Some of the most well-known ways to develop a brand include advertising. While this is a broad term, it can be easily systematized. Persuasive messages sent to specific groups of recipients, which are to persuade them to use products or services, can be divided into those directed directly and through the mass media. The task of advertising agencies in this regard is to adjust the appropriate methods of promotion to the needs of both a specific client and his audience. A campaign’s message cannot be in conflict with a company’s policy and an attitude of its representatives towards specific topics. A promoter is usually responsible for an appropriate presentation of products. Who is it actually? First of all he/she plays a role of a living advertisement of a given brand. He should have full knowledge of the promoted product or service and freely present its advantages in practice. These activities oscillate on the borderline between sales and marketing. Regardless of whether it is a person employed by an advertising agency, a store or a company representative, he/she is responsible, among other things, for conducting sales actions, trainings and all possible presentations.
Promoter of an advertising agency – an important function in the structure of the company
No matter what industry a promoter is in, his knowledge cannot be limited to the product or service currently being advertised. It is essential that he follows every step of the brand, company or organization being promoted. Advertising professionals should therefore have up-to-date knowledge of the offer, as well as observe the changing market and the needs of target groups. Marketing research can be useful in this task. Professional promoters usually have their own agencies. Thanks to cooperation with analysts, salesmen and managers they can not only get to know the market better, but also benefit from help in the form of additional research and image tools. The important role of the trendsetter in expanding reach can be seen in the fact that he or she is the most visible person in the structure of a marketing agency. It is often with his face, voice or activity that a given product or service is associated. The scope of his duties includes, among others, taking care of building positive relations with the client through social media channels.
What qualities should have a brand promoter?
Although it might seem that any person who has proper knowledge about the advertised service or product can become a promoter, this matter is not so obvious. The higher interpersonal skills and better presentation of a person, the higher the probability of increasing profits from sales. Professional promoter of advertising agency in large cities such as Warsaw, Gdansk or Krakow, must often also participate in banquets or fairs organized on behalf of companies. Agencies specializing in cooperation with trendsetters should make sure to hire employees with impeccable appearance, personal culture and social skills for such tasks. Their goal is also to select people who, in a way, correspond to the specifics of the brand. The main criteria include visual aspects, age, scope of activity and ability to reach a specific target group. The ideal situation is when the promoter is somehow identified with a given product or service, for example by functioning in a specific industry. Promoters are also often barter partners who receive samples or full-size copies of products and then test them and give them media ratings, e.g. by participating in videos on the Internet.