Point of sale audit and its role
Companies dealing with sales apply many solutions to increase the related profits. However, they do not always bring the expected results. In such situations, completely new ways to improve results...
The role of shopper marketing strategy at the point of sale
For entrepreneurs, the possibility to effectively increase profits from the sale of their products and services is very important. That is why they decide to implement professionally prepared shopper marketing...
The conference “Modern Trade Marketing in the DIY industry”
On the 26th of October, the most important event of the DIY industry took place, of which we were co-organizers! The conference “Modern Trade Marketing in the DIY industry” was…
New project in cooperation with COTY
We are proud to present the results of our work! We are happy to present our new project, which in cooperation with COTY has been going on for a few…
Press release – IQFM Ackermann
IQFM Ackerman, one of Poland’s major field marketing agencies, has a new investor. After working in Poland for over 20 years, Paul Bailey, IQFM founder, sold his shares to the...
What is modern merchandisng?
The importance of actions to increase sales profit is very high. Especially due to the dynamic changes in retail environments and consumer behavior. Based on their analysis, new practices are…
IQFM TAKES OVER TEFAL STORES…
...But relax, just for a few days. Groupe SEB employees from all over Poland decided to get together for a bit, and we? We had to replace them quickly and...